BIGELIUS enters HARMAY, one of China’s leading and fastest-growing beauty retail concepts.
Marking an important step in BIGELIUS’s evolving presence within China’s premium retail landscape, building on its earlier entry into leading luxury retail destinations.
BIGELIUS has successfully entered HARMAY, one of China’s leading beauty and lifestyle retail concepts, with presence now established across 19 offline stores nationwide.
With presence across key cities including Shanghai, Beijing, Chengdu, Chongqing, Guangzhou, Shenzhen, Aranya (Qinhuangdao), and beyond, the brand has established a growing footprint within China’s premium retail landscape.
This milestone reflects a strong recognition of the brand’s positioning, product philosophy, and aesthetic approach within the Chinese market. Known for its highly curated brand selection and distinctive retail environment, HARMAY represents a new generation of beauty retail in China.
From January 15 to February 8, 2026, BIGELIUS also participated in a joint campaign organized by HARMAY, further enhancing brand visibility and consumer engagement through integrated in-store activation.
Together, these developments mark an important step in establishing BIGELIUS within China’s evolving premium retail landscape, with HARMAY’s recognition further reinforcing the brand’s long-term potential in the market.
