Curated Fragrance Brands
Curated by Slashine, a cross-border brand development and market entry partner connecting Europe and Asia.
We identify and support distinctive brands with strong cultural identity and market potential, helping them navigate positioning, channel development, and long-term growth across markets.
This selection presents emerging fragrance brands from China, introduced at Stockholm Beauty Week 2026, reflecting a refined interpretation of Eastern aesthetics within a contemporary European lifestyle context.
CHASENSE
A Contemporary Interpretation of Tea Culture in Fragrance
Description
CHASENSE is a contemporary fragrance brand founded in China in 2020, rooted in tea culture and shaped by Eastern philosophy.
Drawing from the cultural and sensory heritage of tea, the brand brings a quiet and poetic sensibility into modern living, translating traditional aesthetics into a contemporary olfactory language.
Rather than pursuing intensity or bold expression, CHASENSE focuses on subtlety, naturalness, and emotional depth — offering a more introspective interpretation within the global niche fragrance landscape.
Each fragrance is developed through a collaborative process between perfumers, designers, and artists, resulting in compositions that extend beyond scent into cultural expression.
Product Philosophy
CHASENSE approaches fragrance as a medium for expressing cultural atmosphere and emotional states, drawing from the philosophy and sensory rituals of tea.
Rooted in a Chinese understanding of scent, the compositions emphasize interpretation over reconstruction — focusing on mood, perception, and the subtle interplay between nature, time, and experience.
The brand is continuously refined through collaboration with cross-disciplinary artists, combining perfumery with design, culture, and contemporary lifestyle thinking.
A quiet expression of stillness
Refined elegance in its purest form
Crafted in collaboration with world-renowned perfumers and artists
Retail & Market Fit
Well-suited for concept stores, niche fragrance retailers, and lifestyle boutiques that value cultural storytelling and sensory experience.
The brand targets urban consumers seeking subtle, refined, and non-intrusive fragrances, positioning itself within the niche segment as a more introspective and culturally driven alternative.
Channels: Concept Stores · Niche Beauty Retail · Lifestyle Boutiques
LESS BY LESS
A Minimalist Approach to Fragrance and Emotional Well-being
Description
LESS BY LESS is a contemporary fragrance brand rooted in the philosophy of reduction—removing the unnecessary to reveal clarity, balance, and inner calm.
Rather than focusing on complexity or intensity, the brand explores scent as a medium for emotional regulation and self-awareness. Each fragrance is designed to create space—physically and mentally—allowing the individual to reconnect with a quieter, more authentic state of being.
Positioned at the intersection of fragrance, wellness, and lifestyle, LESS BY LESS responds to a growing demand for simplicity, mindfulness, and sensory clarity in modern living.
Less noise. More self.
Product Philosophy
LESS BY LESS approaches fragrance as an extension of a minimalist lifestyle, focusing on emotional clarity and sensory balance.
The compositions are clean, structured, and intentionally restrained — designed to reduce excess, create space for stillness, and support a more grounded sensory experience.
A subtle harmony between nature and modern living runs through each creation, reflecting a quiet and considered approach to contemporary life
What remains, becomes essential.
A quiet awakening
Fragrance, as a space to return to.
From scent to space
Grounded presence
Crafted in collaboration with world-renowned perfumers
Retail & Market Fit
Ideal for lifestyle concept stores, wellness-focused retail spaces, and curated boutiques centered around minimalism and emotional well-being.
The brand resonates with consumers drawn to clean aesthetics and mindful consumption, positioning fragrance as part of a broader lifestyle approach rather than a purely decorative Product.
Channels: Lifestyle Retail · Wellness Spaces · Minimalist Boutiques
A space shaped by reduction
A system of quiet choices
Subtraction, materialized
Collaboration Opportunities
Selected by Slashine and presented at leading European industry events, including Stockholm Beauty Week 2026.
The brands are currently open to selected partnerships across the Nordic and European markets, including distribution, retail collaboration, and market development.
Slashine supports partners throughout the process, from brand positioning and regulatory coordination to channel development and long-term growth.