Skip to content

Life is full of shine with Slashine!

Our mission is to make a significant contribution to companies’ successful international expansion through cross-border connections of creatively designed, forward-thinking products with strong market growth potential.

Have you heard of the term ”Slash lifestyle” or ”Slash career”?

The concept of ”Slash” originates from the book One Person/Multiple Careers: A New Model for Work/Life Success. It refers to a lifestyle characterized by multiple, vibrant career identities. That describes us perfectly—Slashine, a fascinating harbor where diverse work is embraced, and flourishing, multicultural businesses are challenged.

Slashine was founded in 2021 and is a promising information consulting company based in Sweden, specifically in the world-renowned city of Stockholm, often hailed as one of the most magnificent capitals globally. We specialize in connecting businesses with both Asian and Nordic markets, with the potential to expand into other European markets. Our consulting services cover a wide range of areas, including business development, market entry strategy, and more.

Slash

As a dynamic and meaningful bridge, Slashine is well-positioned to offer employers high-quality, turnkey solutions for companies seeking overseas market access and expertise—vital for global success and growth. We can not only assist in localizing products and adjusting a company’s image for a new target market through a tailored approach to advising clients, but also provide firsthand insight and experience in new international markets. Additionally, we help establish essential business networks by leveraging a desirable customer base and resource integration capabilities, thereby strengthening your presence in overseas markets.

Slashine also offers professional product promotion and sales support, with a focus on integrating innovative business models and providing efficient services between European enterprises and Asian companies. We look forward to establishing win-win collaborations and becoming your increasingly indispensable business partner.

Slashine’s core values are project integration, cultural fusion, and business unification. Our vision is to become the leading growth consulting firm in the Nordic region, offering a unique perspective based on the principles of innovation, integration, and sharing. Our mission is to make a significant contribution to companies’ successful international expansion through cross-border connections of creatively designed, forward-thinking products with strong market growth potential. We are passionate about consistently managing a wide range of new projects that align with our expertise. With Slashine, we aim to make your business shine and simplify your journey to success!

slashline

Our partners

In terms of cross-border project cooperation, Slashine has established a long-term strategic partnership with BIGELIUS, an emerging minimalist skincare brand from Sweden, and is honored to be its exclusive distribution partner in Greater China (Mainland China, Hong Kong, Macau, and Taiwan), as well as a distributor in the five Nordic countries (Sweden, Denmark, Norway, Finland, and Iceland).

At present, we have imported the Swedish skincare brand BIGELIUS, which holds CFDA certification, into China through general trade, and have expanded both online and offline channels. On one hand, we have established the brand’s official flagship store on the Xiaohongshu platform; on the other hand, BIGELIUS has successfully entered top domestic luxury shopping centers such as Beijing SKP, Beijing DT51, Wuhan SKP, and Chengdu SKP, where the products are available. Notably, Wuhan SKP Select Beauty has become the brand’s first offline launch partner in China. Additionally, we are working closely with the perfume aesthetics brand AYAts, with BIGELIUS products being showcased and sold in SKP, China World Trade Center, and the 798 Art District, etc. We also welcome more high-quality and trustworthy partners and channel distributors to promote and sell the BIGELIUS brand and products, aiming to establish it as the preferred, trusted, and cost-effective Nordic natural defense skincare brand in the minds of consumers.

Alternatively, through its professional networks, Slashine has gathered valuable resources from Asia and identified potential projects seeking suitable partners in the Nordic markets.

First of all, as the exclusive agent in the Nordic region, Slashine has been authorized by R Photography Art Museum (R Image for short), a dynamic and renowned international photography brand in China. This authorization allows us to exhibit and sell select prestigious photographic works owned by R Image in Nordic countries. These works are created by several internationally acclaimed visual artists. Secondly, we have received inquiries from a well-known Chinese film and television group seeking high-quality scripts for suspenseful and thriller-themed movies or TV series set in European countries. Additionally, some Chinese companies with innovative and eye-catching products are eager to expand into the global market and are looking to access valuable information, business networks, and expertise through our services. For instance, a distinguished wedding and evening dress brand is planning to expand into Europe and is looking for partners to open new stores, including potential flagship locations. At the same time, an intelligent service robot company is seeking market entry strategies and the most effective avenues for exploring potential opportunities in the Nordic market.

If you’re looking to bring more brilliance into your life, don’t hesitate to contact Slashine! Let’s embark on an exciting and shining journey of collaboration!

About the founder

With a passion for developing valuable business opportunities across both Nordic and Asian countries, Trista Lee, the Founder and CEO, is now leading Slashine towards becoming a key player in the future of professional consulting.

Trista Lee is an expert in FMCG market research, particularly in the cosmetics industry, with around 10 years of R&D experience at the world-class Japanese cosmetics company Shiseido, along with extensive brand management experience on various e-commerce platforms in China. Additionally, she is a senior content planner, editor, and social media operator.

Trista Lee was born and raised in China and now resides in Sweden. She graduated from Xi’an International Studies University with a major in Japanese Language & Culture and later earned her master’s degree in International Business from Kedge Business School in France. In 2019, she moved to Stockholm and founded Slashine in 2021 with an exploratory mindset to provide opportunities for domestic design brands to expand and reach their full potential in international markets, primarily focusing on the Asian and Nordic markets.

Over the years, Trista Lee has grown personally and professionally, developing her own style and thought process. ”I believe in the spirit of entrepreneurship and the importance of cross-cultural cooperation. My experiences studying, working, and living in both Asia and Europe have made me more independent and resourceful, and have influenced my aspirations. I am now keen to pursue a career goal of helping multiple brands achieve success and growth in overseas markets through Slashine.”

The founder picture

Contact us

ADDRESS

Box 31
195 21 Märsta
Stockholm, Sweden