Life is full of shine with Slashine!
Our mission is to make a great contribution to corporate growth through cross-border connections of creative design-led products.
Have you heard of the term Slash lifestyle or Slash career?
The viewpoint of Slash is originated from the book One Person/Multiple Careers: A New Model for Work/Life Success. It refers to a lifestyle with multiple and vibrant career personalities. That is totally us – Slashine, which is to be a fascinating harbour where diversified works are embraced, flourishing and multi-cultural business are challenged.
Slashine was founded in 2021. It is a promising information consulting company in Sweden. It is based in the world-renowned city of Stockholm, which has been called the most magnificent capital globally. We specialize in connecting businesses with Asian markets as well as Nordic markets and to possibly expand to other European markets, and provide consulting services in a wide range of areas which include Business Development, Market, Entry Strategy and so on.
As a dynamic and meaningful bridge, Slashine is well positioned to offer employers high quality and turnkey solutions for companies seeking overseas market access and know-how, vital for global success and growth. We can not only help you with localizing the product and adjusting the image of the company for the new target market by means of tailoring approach to advising clients, but also gain insight and experience first-hand in a new market abroad, establish essential business networks through desirable customer base and resources integration ability and strengthen their presence in the overseas market. In addition, Slashine professionally offers product promotion and sales support with great integration, innovative business mode and efficient services between European enterprises and Asian companies as well. We are expected to establish win-win collaboration with you and grow increasingly your integral business partner.
Slashine’s core values are project integration, culture fusion and business unification. Our vision is to become the Nordic region’s growth consulting firm with a unique perspective relying on the operation concept of innovation, integration and sharing. Our mission is to make a great contribution to corporate growth through cross-border connections of creative design-led products. We are passionate about constantly handling diverse new works that fit into our range and it definitely makes your life easier to be full of shine with Slashine!
Our partners
In regard to cross-border project cooperation, Slashine has established a long-term strategic partnership with the emerging minimalist skincare brand BIGELIUS from Sweden, and is honored to be its exclusive distribution partner in the Greater China (mainland China, Hong Kong, Macau and Taiwan), as well as a distributor in the five Nordic countries (Sweden, Denmark, Norway, Finland and Iceland).
Currently, we have partnered with the fragrance aesthetic brand AYAts in China and have begun showcasing and selling BIGELIUS products in the country’s top-tier luxury shopping malls such as SKP, China World Trade Center, Parkson, etc. We also welcome more high-quality and trustworthy partners and channel distributors to promote and sell the BIGELIUS brand and products, aiming to establish it as the preferred, trusted, and cost-effective Nordic skincare choice in the minds of consumers.
On the other hand, Slashine also has through professional networks gathered advantage resources and some potential projects from Asia, which intend to seek proper cooperators in Nordic markets.
First of all, Slashine, as the agent in Nordic areas, has been authorized by R Photography Art Museum (R image for short) that is a vibrant and famed international image brand in China. This means that we can exhibit and sell some precious photographic works owned by R image in Nordic countries, and they entirely derived from several international first-line visual artists around the world. Secondly, we have got the demand from a well-known Chinese film & Television group that is capturing various kinds of good scripts regarding suspenseful and thriller-themed movies or TV series in European countries as well. Besides, in China, some enterprises which have their own innovative and eye-catching products would very much like to open up in the global market and also have access to valuable information, business networks and expertise from us. More specifically, a distinguished wedding and evening dress brand is looking to expand into Europe where they plan to find some partners to set up new stores even the flagship together. Meanwhile, an Intelligent service robot company needs the market entry strategy and the best possible avenue for a new Nordic market where they are looking forward to exploring the potential markets.
If you hope your life is full of shine, please do not hesitate to contact Slashine! Let us start our exciting and shining cooperative journey!
Bigelius
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R image
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Photographers & Authorized works
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Dream International
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New Human Tech
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About the founder
With a passion and desire to develop the valuable business across Nordic countries and Asian countries, Trista Lee as the Founder and CEO is now leading Slashine towards becoming part of the professional consulting of the future.
Trista Lee is an expert on market research of FMCG especially in cosmetics industry with about 10 years of R&D experience in world-class Japanese cosmetics enterprise Shiseido as well as extensive branding management experience in some e-commerce platforms in China for many years. In addition, she is also senior content planning & editor and social media operator.
Trista Lee was born and raised in China but now is living in Sweden. Graduated from Xi’an International Studies University with major in Japanese Language & Culture, she later earned her master degree in International Business from Kedge Business School in France. She moved to Stockholm in 2019 and founded Slashine in 2021 with the exploring mind-set to provide opportunities for domestic design brands to develop and reach their own great potential on market abroad which mostly focuses on Asian market and Nordic market.
At present, Trista Lee has seen growth in herself and over the years developed her own style and thinking logic. “I believe in the spirit of entrepreneurship and the significance of cross-cultural cooperation. My experience with study, work and living in Asia and Europe not only makes me become more independent and resourceful, but also ends up influencing my aspirations since I am currently keen to pursue a career goal to help multiple brands build success and growth in overseas market through Slashine.”
