BIGELIUS Joins 2025 Hainan International Cultural & Creative Week

From April 11 to 15, 2025, BIGELIUS, the world’s first and only skincare brand centered on the concept of anti-pollution and originating from Sweden, participated in the 2025 Hainan International Cultural & Creative Week for the first time. As the gift sponsor for two of the event’s key sessions — the “China Homestay 2025 Xuelu Award Ceremony” and the “China Camping Next Decade Industry Development Forum” — BIGELIUS introduced this pioneering and consumer-leading brand to potential partners.

As another highlight of the week, BIGELIUS was showcased with an independent booth at the 2025 Sanya New Youth Consumer Season & International Youth VIBE Festival, attracting strong attention from young audiences. The brand’s philosophy of “Quiet Minimalist Skincare” received highly positive feedback, enabling BIGELIUS to gradually establish its own cultural identity and consumer connection in the Chinese market.